Our challenge was to build awareness around ADP’s initiatives as they lead the way to a better work experience for everyone. By rooting our approach in purpose, we were able to create a modern brand identity that’s more than just a marketing exercise; our new design system breathes life into the company’s ethos while evoking the data and insights in its products and services.
Always Designing for People
Automatic Data Processing
At: Havas New York
Role: Senior Graphic Designer