Challenge:
Reposition AT&T from a defensive posture, to a conversation changing orientation as a lifestyle brand
under the tagline, Rethink Possible.
The brand identity and visual language created 10 years ago remains relevant today.
Reposition AT&T from a defensive posture, to a conversation changing orientation as a lifestyle brand
under the tagline, Rethink Possible.
The brand identity and visual language created 10 years ago remains relevant today.
Client:
AT&T
Rethink Possible
Agency:
Interbrand NY
Role:
Art Director
AT&T
Rethink Possible
Agency:
Interbrand NY
Role:
Art Director
![](https://freight.cargo.site/t/original/i/38aba12e8cb14b24bc7c9c92a2383e15aba3e9b00716a3a0e8aee3b376152eb5/05ATT01.jpg)
![](https://freight.cargo.site/t/original/i/e73af953f619f1e6667d43822a2b511005b5d2f3ce56e6a22206eae18d3cc961/attmap-1.png)
![](https://freight.cargo.site/t/original/i/b01a4098b66b40951faf2d2bb5bf8a00acc1d424075a16179fb25110b76ca097/att01.png)