Repositioning AT&T from a defensive posture, to a conversation changing orientation as a lifestyle brand
under the moniker, Rethink Possible.
The brand identity and visual language created 10 years ago remains relevant today. Call me.
under the moniker, Rethink Possible.
The brand identity and visual language created 10 years ago remains relevant today. Call me.
AT&T
Rethink Possible
At: Interbrand New York
Role: Senior Brand Designer
Rethink Possible
At: Interbrand New York
Role: Senior Brand Designer
