Challenge:
Reposition AT&T from a defensive posture, to a conversation changing orientation as a lifestyle brand
under the tagline, Rethink Possible.
The brand identity and visual language created 10 years ago remains relevant today.
Reposition AT&T from a defensive posture, to a conversation changing orientation as a lifestyle brand
under the tagline, Rethink Possible.
The brand identity and visual language created 10 years ago remains relevant today.
Client:
AT&T
Rethink Possible
Agency:
Interbrand NY
Role:
Art Director
AT&T
Rethink Possible
Agency:
Interbrand NY
Role:
Art Director
