Challenge:
chop and loop transpired out of a dare to launch a thoughtful and community-driven brand of any sort and have it become a househould name in less than 1 year. Max spend: $3k
White space identification opened a unique passageway to create ‘table tennis streewear.’ Bizarre, right?
Within 1 year chop and loop had: sponsored 4 Olympic athletes; held retail pop-up events and table tennis tournaments in Urban Outfitters from LA to Chicago; was recognized in Russia, China, and Australia; and was invited to be the lead apparel sponsor for the USATT and ITTF Junior leagues around the world.
chop and loop transpired out of a dare to launch a thoughtful and community-driven brand of any sort and have it become a househould name in less than 1 year. Max spend: $3k
White space identification opened a unique passageway to create ‘table tennis streewear.’ Bizarre, right?
Within 1 year chop and loop had: sponsored 4 Olympic athletes; held retail pop-up events and table tennis tournaments in Urban Outfitters from LA to Chicago; was recognized in Russia, China, and Australia; and was invited to be the lead apparel sponsor for the USATT and ITTF Junior leagues around the world.
Client:
chop and loop
Role:
Founder
chop and loop
Role:
Founder
![](https://freight.cargo.site/t/original/i/f70cc3a4bfd8f698c50c2694fdd8f666f0090f9f60de514f01e30caae54b2ac5/07CL01.jpg)
![](https://freight.cargo.site/t/original/i/82d60f9e347b70427d4435732bcf27e87659be46f4bfdc6ca7385af90e4f4ef3/0004hEWOCL.jpg)
![](https://freight.cargo.site/t/original/i/ad0d43903b844d2a9d005e9ca33f23a0dcab95b03d92b2510d131fb395e92ad5/tbt.smileyface.jpg)
![](https://freight.cargo.site/t/original/i/e2ef7e7ddd225d640343084eb5172dea31e0fe67ab1385843458a9f7e6769dfe/chopandloopwhite.gif)
![](https://freight.cargo.site/t/original/i/261e68a75c1e0707f35b3201f561540b1ddffe9dff6bcd1314fac32c28c1cd28/Screen-Shot-2015-01-29-at-12.26.17-PM.png)
![](https://freight.cargo.site/t/original/i/8165426bc61b05029fef0a5c90829e0ca888f774d50755a83ac2aa75f87a4f37/0004bEWOCL.jpg)
![](https://freight.cargo.site/t/original/i/3d0e526a61d0c6221a141e4be0b8f0e399eee33b5b5fb7672c27c3399aec6740/07CL05.jpg)
![](https://freight.cargo.site/t/original/i/529f28608f28c51e3ef05bc06a1748bc7121a6a008b4b072018887f47dc6f28a/03CO04.jpg)
![](https://freight.cargo.site/t/original/i/4c5eddb808e17e1eb9cf6ac820a42298810a86eaeff8b994750a6b11274b7c5e/07CL06.jpg)