Challenge:
chop and loop transpired out of a dare to launch a thoughtful and community-driven brand of any sort and have it become a househould name in less than 1 year. Max spend: $3k
White space identification opened a unique passageway to create ‘table tennis streewear.’ Bizarre, right?
Within 1 year chop and loop had: sponsored 4 Olympic athletes; held retail pop-up events and table tennis tournaments in Urban Outfitters from LA to Chicago; was recognized in Russia, China, and Australia; and was invited to be the lead apparel sponsor for the USATT and ITTF Junior leagues around the world.
chop and loop transpired out of a dare to launch a thoughtful and community-driven brand of any sort and have it become a househould name in less than 1 year. Max spend: $3k
White space identification opened a unique passageway to create ‘table tennis streewear.’ Bizarre, right?
Within 1 year chop and loop had: sponsored 4 Olympic athletes; held retail pop-up events and table tennis tournaments in Urban Outfitters from LA to Chicago; was recognized in Russia, China, and Australia; and was invited to be the lead apparel sponsor for the USATT and ITTF Junior leagues around the world.
Client:
chop and loop
Role:
Founder
chop and loop
Role:
Founder
