Challenge:
Help develop a new brand for Centrum that better aligns with market shifts in health and wellness. And so, Centrum Supergreens was created.
The roll-out included a new brand identity, CPG packaging, creative for digital, a diagnostic app, marketing collateral, and website.
The launch of Supergreens helped reposition Centrum’s visual brand language and design system to reach a new stage of maturity and modernity in the marketplace.
Help develop a new brand for Centrum that better aligns with market shifts in health and wellness. And so, Centrum Supergreens was created.
The roll-out included a new brand identity, CPG packaging, creative for digital, a diagnostic app, marketing collateral, and website.
The launch of Supergreens helped reposition Centrum’s visual brand language and design system to reach a new stage of maturity and modernity in the marketplace.
Client:
Centrum, Haleon
Agency:
Hologram Sciences,
dsm-ferminich
Role:
Senior Creative Director
Centrum, Haleon
Agency:
Hologram Sciences,
dsm-ferminich
Role:
Senior Creative Director
