Challenge:
No matter where you are or what your mood, a bottle of Coca-Cola can flood your mind with happy memories and thoughts.
Honing in on that tangible spirit— that is the Coca-Cola bottle—we designed a visual narrative that continues to make the silhouette bottle central to Coke’s global campaigns.
No matter where you are or what your mood, a bottle of Coca-Cola can flood your mind with happy memories and thoughts.
Honing in on that tangible spirit— that is the Coca-Cola bottle—we designed a visual narrative that continues to make the silhouette bottle central to Coke’s global campaigns.
Client:
Coca-Cola
Agency:
Ogivly NY + Interbrand
Role:
Art Director
Coca-Cola
Agency:
Ogivly NY + Interbrand
Role:
Art Director
![](https://freight.cargo.site/t/original/i/6eb822fdf620c6c17a5b3db15952a734b9744063f8894f134eae7d500b4b5852/03CO01.gif)
![](https://freight.cargo.site/t/original/i/3ed7d24a0340439043a6d26a21d8c2e8b969be6429165aca75085b41417e3789/01CO15.jpg)
![](https://freight.cargo.site/t/original/i/34fa1bae64c6f06990d571b80b347c29d57cc4217cfe294fa253659e99fc53b3/03CO16.jpg)
![](https://freight.cargo.site/t/original/i/10b33fb1732ab951d5cff018ce3ad15cc0a4bef533609bf6954b12663bae1740/03CO13.jpg)
![](https://freight.cargo.site/t/original/i/b5b5cba714d54bfcaddbaa04e706e76f6874b08a46a56714e6fd9b81b34a81f6/coke_content_01.png)
![](https://freight.cargo.site/t/original/i/02d88558e0dfa9365475113290544d76bcc0f7a211d0c5735993b39cdbe8f7ec/03CO4.jpg)
![](https://freight.cargo.site/t/original/i/a190994240057f7bd4174a9fef3d73eb54a5941e61d8a665dac6eb5b7a6c4326/coke_content_02.png)
![](https://freight.cargo.site/t/original/i/14c0f034a669697cd99b81b075e56c9fe526cfe6f494dae03672be82c0e3865f/03CO14.jpg)