Forever 21 is the largest American fast fashion retailer with close to 800 stores. As Art Director I oversaw 6 graphic designers, and liaised with social, photo, merchandise, and marketing to create 1000s of pieces of visual content every month ranging from social campaigns to email, and 360 brand collaborations. To add, I was tasked with remodeling the visual brand architecture for men’s fashion (increasing sales by 20%), and templatizing digital creative across web, app, and social.
Forever 21
At: Forever 21, Los Angeles
Role: Art Director