Challenge:
In 2020, Forever 21 was the largest American fast fashion retailer with close to 800 stores and they were quickly losing their identity to a cluttered visual landscape. With 9 direct reports, we created 1000s of pieces of visual content every month ranging from identities to social campaigns, from environmental design to photo direction, all the while remodeling the visual brand architecture of F21 from being disorderly to orderly using automated creative processes and consumer data.
In 2020, Forever 21 was the largest American fast fashion retailer with close to 800 stores and they were quickly losing their identity to a cluttered visual landscape. With 9 direct reports, we created 1000s of pieces of visual content every month ranging from identities to social campaigns, from environmental design to photo direction, all the while remodeling the visual brand architecture of F21 from being disorderly to orderly using automated creative processes and consumer data.
Client:
Forever 21
Agency:
In-House
Role:
Art Director
Forever 21
Agency:
In-House
Role:
Art Director
