Challenge:
Identity and creative direction for KISEIN, a luxury handbag and accessory brand from South Korea.
Drawing from South Korea’s principles of naturalistic simplicity and symbolism, a clean and bold identity was created to help tell the brand’s story of exchange, harmony, and balance between material and function.
Identity and creative direction for KISEIN, a luxury handbag and accessory brand from South Korea.
Drawing from South Korea’s principles of naturalistic simplicity and symbolism, a clean and bold identity was created to help tell the brand’s story of exchange, harmony, and balance between material and function.
Client:
KISEIN
Agency:
In-House
Role:
Art Director
KISEIN
Agency:
In-House
Role:
Art Director
![](https://freight.cargo.site/t/original/i/cfbb86aecd3d35bc1e385096069b3fb6c9f9826d16078103a833a4ccc1d9c65d/05KIT.jpg)
![](https://freight.cargo.site/t/original/i/601e48c1b65bd681242866dd5164be044154f384cb6f77e02eff1b3ef6d41f33/Elena-Multi-Bag-_-Mud-Color-Handbag-with-slot-for.jpg)
![](https://freight.cargo.site/t/original/i/2ca55c460d2e78757325ea858f7d41b80a3a72a80a8359191475319c123082d3/Bailey-Foldable-_-Khaki-Black-with-Nickel-Metal.jpg)
![](https://freight.cargo.site/t/original/i/6f96e4b1b68de250ec484dbc686740d4e1d77eefddc6681db723004e9571c7f8/Annis-Clutchable-_-Camel-Color--Clutch-to-handbag.jpg)
![](https://freight.cargo.site/t/original/i/f7055029c95ac29686aebbc16e9e6fcc274acd02b2c7c5117dc64ad085deaeaa/0006BEWOK.jpg)
![](https://freight.cargo.site/t/original/i/78c93cc3b2482820c521daa0342aa45fe15e3155d59412dfd0672aaf080f6ecf/Courtney-Mini-Clutch-_-Camel-Color-Wallet.jpg)
![](https://freight.cargo.site/t/original/i/ab1322120a073b101aeb3c89ccb57105b8e838c00a331ef5d938ebdf43a9a325/0006DEWOK.jpg)
![](https://freight.cargo.site/t/original/i/c544d3d2b1c5d7500a996b3b967d91cafdf817eabe8beb7412dc506445e4f4cb/05KI07.jpg)
![](https://freight.cargo.site/t/original/i/031d8a0be1abbc77381cc0f3c90b2ad6d3e38feb8747869ebad3c6a52c84ade7/05KI02.gif)
![](https://freight.cargo.site/t/original/i/3f2f090cfc1256bc1f09681e5138c4166c62e7cbe36f7b6686e3d988dc47e800/05KI04.gif)