Challenge:
For a long time, menopause has been an uncomfortable, hush-hush phase of a woman’s life. Transforming this experience was the inspiration behind Phenology, a science-backed, holistic menopause relief brand designed to help women go through this complex, natural transition with the confidence and support they need.
The identity design refers to the brand’s pioneering approach through an elegant doorway that arches across the logo, inviting users to begin their new journeys. The visual language supports the overall idea of the brand—that cycles, and change, are a natural part of life.
For a long time, menopause has been an uncomfortable, hush-hush phase of a woman’s life. Transforming this experience was the inspiration behind Phenology, a science-backed, holistic menopause relief brand designed to help women go through this complex, natural transition with the confidence and support they need.
The identity design refers to the brand’s pioneering approach through an elegant doorway that arches across the logo, inviting users to begin their new journeys. The visual language supports the overall idea of the brand—that cycles, and change, are a natural part of life.
Client:
Phenology
Agency:
Hologram Sciences,
dsm-ferminich
Role:
Senior Creative Director
Phenology
Agency:
Hologram Sciences,
dsm-ferminich
Role:
Senior Creative Director
