Challenge:
rich&stupid is a unique art and accessories brand. These objects of art are useless goods produced from expensive materials and sold to pseudo-affluent individuals so they can look richer.
Working closely with the founder of rich&stupid, we were able to craft an identity and packaging design system that could grow as the brand continues to reimagine and redefine what being satirically rich means.
rich&stupid is a unique art and accessories brand. These objects of art are useless goods produced from expensive materials and sold to pseudo-affluent individuals so they can look richer.
Working closely with the founder of rich&stupid, we were able to craft an identity and packaging design system that could grow as the brand continues to reimagine and redefine what being satirically rich means.
Client:
rich&stupid
Senseless Art Luxuries
Agency:
Freelance
Role:
Art Director
rich&stupid
Senseless Art Luxuries
Agency:
Freelance
Role:
Art Director
![](https://freight.cargo.site/t/original/i/7a55e3a433c71e27630c2aede929d8f3aeb019adfe3c6e662850d2152ccc78de/06RS01.jpg)
![](https://freight.cargo.site/t/original/i/03e3058618a2eeab8b1c93d3fab73be4084797a35dc1b4a91c357b00d7c638a4/richandstupid-gold-card-01.jpg)
![](https://freight.cargo.site/t/original/i/01e72d7f26245f98d31c328784d165a400caff218bb1bb8b7084d2823fc378e1/stupid_status_symbol_edit.jpg)
![](https://freight.cargo.site/t/original/i/d4e3027700b689072062fcad17514124e11d0d2a83b831193ee38366700759b3/0005BEWORS.jpg)
![](https://freight.cargo.site/t/original/i/500da7a25e8551f2c078f88062940184d4169a53de2e15244db77f83b7e17370/IMG_4642.jpg)
![](https://freight.cargo.site/t/original/i/7e5f1937e1b7f09d99362c09ff57a66d4ad55cefd2ee1a46dbdec88f38fa9e42/06RS02.jpg)