Challenge:
Invited by Lonely Whale to craft a visual and synergic identity that would reflect their evolution from an emergent non-profit platform into a mission-driven collective. A thoughtful conversation between Tom Ford, Estée Lauder, and Lonely Whale spawned a platform with a purpose — remove ocean plastics from the world. With their new story, identity and voice, Lonely Whale found its way to restoring the ocean and empowering innovators using marine-safe materials to save Earth.
Invited by Lonely Whale to craft a visual and synergic identity that would reflect their evolution from an emergent non-profit platform into a mission-driven collective. A thoughtful conversation between Tom Ford, Estée Lauder, and Lonely Whale spawned a platform with a purpose — remove ocean plastics from the world. With their new story, identity and voice, Lonely Whale found its way to restoring the ocean and empowering innovators using marine-safe materials to save Earth.
Client:
TOM FORD, Estée Lauder,
Lonely Whale
Agency:
Annex88
Role:
Creative Director
TOM FORD, Estée Lauder,
Lonely Whale
Agency:
Annex88
Role:
Creative Director
![](https://freight.cargo.site/t/original/i/9a3872cb222ee00c372f98fe1bcd3cebac2f1576ef9f1abc2b5020895447c3bc/01TF.png)
![](https://freight.cargo.site/t/original/i/f276a78c4a0d37598b355d46bee95bf3b6067f6f10df322349488b296a4c2b5a/04TF.png)
![](https://freight.cargo.site/t/original/i/18fcdfee3da4e6cb80388fdbc5765c483b99ef7a70c581c271ce96b97ce6e404/03TF.png)
![](https://freight.cargo.site/t/original/i/a89a0e76dfbb2db6cb8511c8e96a2cf8a9445a896070e3f78f93fc6210096b13/06TF.jpg)
![](https://freight.cargo.site/t/original/i/72c6bfe13727494ff431c14c9dcaec3b9e1e61d7629ec25fddfac1da070c76ff/06TF.png)
![](https://freight.cargo.site/t/original/i/0c28c52d64d9c48de3ed04c1382202e13236e16ec50a722fcdbfbd1a3ff719e5/02TF.png)
![](https://freight.cargo.site/t/original/i/5551bc2c7883ca1ec3ee3b00a536677058b1d056a597f7f7a7ba8ae2b0a38f8c/pistons.jpg)